Joy Ranch is a dream in the making. We welcome your ideas!

Commited To Provide An Environment To Uphold:

The Cowboy Way


Your Word is Your Bond:

Honesty, integrity, ethical behavior and the strength of a handshake, making commit-ments and sticking to them, and understanding the power of a good reputation.


Stewardship of Resources:

Taking care of your horse before yourself, maximizing scarce resources, respecting and loving Nature, and leaving the trail better than you found it.


Freedom to Fail…and to Succeed:

Opportunities to try something new, climbing back on when you fall off, persistence, commitment, non-judgmental towards others, seeing the best in those around you and envisioning success.


Quiet Confidence:

Humility, self-reliance, awareness of personal strengths and limitations, and the ability to determine your own destiny.


Fierce Loyalty:

Sticking by your friends, recognizing those who have invested into you, a sustaining interdependent community, the forgotten art of hospitality, and being a good neighbor.


These values are not just words on a page, a list on a plaque, or flowery language – these concepts represent the core of who Latigo is and why Latigo exists. If the Latigo Foundation can impart these values-ever diminishing in our culture-to the next generation, then Latigo will have been successful. The investment of blood, sweat, tears, hard work, and scarce resources will all be worth it.