The Cowboy Way
Honesty, integrity, ethical behavior and the strength of a handshake, making commit-ments and sticking to them, and understanding the power of a good reputation.
Taking care of your horse before yourself, maximizing scarce resources, respecting and loving Nature, and leaving the trail better than you found it.
Opportunities to try something new, climbing back on when you fall off, persistence, commitment, non-judgmental towards others, seeing the best in those around you and envisioning success.
Humility, self-reliance, awareness of personal strengths and limitations, and the ability to determine your own destiny.
Sticking by your friends, recognizing those who have invested into you, a sustaining interdependent community, the forgotten art of hospitality, and being a good neighbor.
These values are not just words on a page, a list on a plaque, or flowery language – these concepts represent the core of who Latigo is and why Latigo exists. If the Latigo Foundation can impart these values-ever diminishing in our culture-to the next generation, then Latigo will have been successful. The investment of blood, sweat, tears, hard work, and scarce resources will all be worth it.